Shopping Experiences Tuesday, August 11, 2026

Pinterest and Roku enable shoppable content on connected TVs

Pinterest has partnered with Roku to allow viewers to purchase products directly through their TV remote or app.

The numbers

35% Shoppers who bought a product from a livestream shopping event
$67.8 billion Projected US live shopping market size in 2026
21.3% Share of global live-shopping sales from fashion and beauty
60% Shoppers worldwide who shopped on their phones in 2023
CN¥5.8 trillion China's live commerce market size in 2024

Sources

shopify.com

More from this issue

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Ghost kitchen funding consolidates among multi-brand operators

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Merchandising & Store OpsAug 11, 2026

NielsenIQ Launches AI Planogram Tool to Speed Up Merchandising

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Merchandising & Store OpsAug 11, 2026

Frontline workforce operating systems attract significant venture capital investment

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Shopping ExperiencesAug 11, 2026

AI Shopping Assistant Phia Raises $35 Million Series A

Phia, an AI shopping assistant that identifies cost-effective alternatives, has secured $35 million in Series A funding.