Health and wellness products expand across omnichannel retail journeys

NielsenIQ reports that health and wellness products are now embedded across the omnichannel retail journey, driving broader category growth and self-directed consumer behavior.

The numbers

$6.8 trillion (USD) Wellness economy size in 2024
$9.8 trillion Projected wellness economy size in 2029
7.6% Compound annual growth rate of the wellness economy
45% US consumers struggling to afford healthcare
55% US GLP-1 users in households earning over $100K

Sources

nielseniq.com

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