Shopping Experiences Wednesday, August 5, 2026

Whatnot raises $490M in 2025 to reach $11.5B valuation

Livestream shopping platform Whatnot closed a $265M Series D+ round in January 2025 and a $225M round in October 2025, reaching a valuation of nearly $11.5 billion.

The numbers

$265 million Whatnot closed a $265 million fundraising round in January.
$5 billion Whatnot closed a Series E round at a roughly $5 billion valuation.
$3 billion Whatnot crossed $3 billion in livestream sales in 2024.
$77.5 million ShopMy closed a new round worth $77.5 million.
$250 million Later announced a $250 million acquisition of affiliate company Mavely.

Sources

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