Transforming Commerce: Igniting Innovation
Unleashing Innovation in Commerce
Explore the transformative power of emerging technologies in reshaping the future of retail and consumer experiences.
Pioneering the Future of Retail
Consumer Equity Partners is at the forefront of transforming commerce by igniting innovation across consumer experiences, brand go-to-market paths and the ever-evolving retail industry. Our mission is to harness the potential of emerging technologies to create a new paradigm for consumer experiences. With a focus on strategic expertise and insider access, we empower businesses to navigate the complexities of the modern market, ensuring sustainable growth and shared success.
The $15 Trillion Global Essential Retail Market, encompassing Food, CPG and Grocery, is poised for unprecedented growth and transformation driven by technological advancements and innovative business models
CEP enables industry investors to harness the emerging opportunities in essential retail that are fueling the next wave of transformative commerce
Meet Our Team
Consumer Equity Partners serves our portfolio and investors with passionate leaders that have a wealth of experience in retail, technology, and venture capital, from startups to large public companies. Our team has a proven track record of driving innovation at scale across multiple consumer-engaging industries
Tom Furphy
Managing Director
Amazon – VP Consumables & AmazonFresh
BevyUp – Chairman (exit to Nordstrom)
Notiva – Founder & CEO (exit to Oracle)
Regency Centers (NASDAQ:REG) – Board Director
An FMCG/Grocery industry veteran with a tireless devotion to its success, Tom has a track record of innovating at retail, SaaS, ecommerce and omnichannel. He has conceived, funded and led companies to exits with tech companies, service providers and retailers
JJ Van Oosten
Managing Director
Kingfisher – Chief Digital & Technology Officer
commercetools – Exec Chairman
Lego – Chief Digital Officer
REWE Group – Chief Digital Officer
Tesco.com – CIO, Board Member
An experienced operator, executive, director and investor, JJ led five large complex digital transformations, recapped and built a unicorn, supported multiple M&A transactions, and has advised several investment funds. He has a deep background in technology, strategy, marketing, retail media, pricing, logistics and operations
Patrick Walsh
Managing Director
National Grid Partners – Co-founder & General Partner
Intel Capital – Director, Investor
Multiple Boards and Exits including Revolution Analytics, Gaikai, iStreamPlanet, Exodigo, Line Vision, Urbint, Tomorrow.io, Black Duck, Yottaa, InContext Solutions, PureSpeech, and Omnidian
With 18 years in venture capital at Intel Capital and National Grid Partners, Patrick has invested successfully in a variety of companies, and held board roles with numerous startups. Additionally, Patrick has extensive expertise in software engineering, cloud, media, AI, and energy infrastructure
Our Expertise
Strategic Expertise
Our team offers unparalleled insights into the retail, food and consumer goods sectors, helping businesses launch and scale with confidence
Insider Access
We connect portfolio companies with key industry players, facilitating strategic partnerships and market entry opportunities
Funding and Support
Our Industry Innovation Fund provides essential capital and strategic backing to foster growth and long-term success
Get in Touch
For inquiries about our innovative approaches and partnership opportunities, please reach out to our managing directors. We are eager to connect and explore how we can drive success together
Tom Furphy
Managing Director
Consumer Equity Partners
tom@consumerequitypartners.com
JJ van Oosten
Managing Director
Consumer Equity Partners
jj@consumerequitypartners.com jjvanoosten@gmail.com
Patrick Walsh
Managing Director
Consumer Equity Partners
patrick@consumerequitypartners.com