# Shopping Experiences — Investment Areas — Consumer Equity Partners

Source: https://consumerequitypartners.com/pillars/shopping-experiences/

Where shoppers discover and buy: in stores, online and through AI assistants. AI shopping assistants and conversational search on retailer sites; connectors that put a retailer's own assortment in front of outside AI agents; agentic checkout, payments and digital wallets; social, video and livestream commerce; virtual try-on and connected in-store experiences; and the unified commerce platforms, storefronts and loyalty programs that keep identity, cart and inventory consistent across all of them. A startup proves conversion with one retailer on one channel, then extends across that retailer's stores, website and AI assistants.

## Representative areas

- AI shopping assistants and conversational search on retailer sites
- Connectors that let retailers sell through outside AI agents with their own data
- Agentic checkout, payments and digital wallets
- Social, video and livestream commerce
- Virtual try-on and connected in-store experiences
- Unified commerce platforms and composable storefronts, with loyalty built in

## Lens

Shoppers now discover products through AI assistants, social feeds and in store, and often complete the purchase on the retailer's own site. Retailers deploy tools that meet shoppers on each of those surfaces with their own assortment, data and checkout; a startup proves conversion on one surface, then extends to a second and a third.