# Retail Health Tech — Investment Areas — Consumer Equity Partners

Source: https://consumerequitypartners.com/pillars/retail-health-tech/

The infrastructure behind health at retail — pharmacy modernization and automation, prescription-fulfillment economics, OTC and at-home diagnostics, wearables-as-data, and pharmacy-anchored retail media. We back the technology and fulfillment layer where retail health is proving durable.

## Representative areas

- Pharmacy automation and micro-fulfillment — robotics, adherence, script economics
- OTC and at-home diagnostics
- Wearables and consumer-health data platforms
- Pharmacy-anchored retail media
- Vertically integrated DTC telehealth + pharmacy fulfillment

## Lens

The durable edge in retail health is fulfillment and data. We invest in the pharmacy-automation, diagnostics, and health-data infrastructure that scales — where everyday health meets the weekly shopping trip at the pharmacy counter and the connected device.